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The FoodLoot Journal

Notes from the rescue.

Founder essays from Hasan Haji on the math, the strategy, and the city behind Pakistan's first food rescue platform.

05 posts Issue 01 · Karachi · 2026 New essay every couple of weeks
A bakery at closing — unsold breads about to be discarded
Karachi · 9:42pm · the moment a tray would have hit the bin.
Filter
Featured · Founder Notes
Founder Notes · 5 min read

The math was insulting.

Twenty steps separated my friend rationing a chicken roll between two people from a bin liner full of perfectly good sandwiches. That's the moment FoodLoot started.

HH Hasan Haji
Read the essay
More from the journal 4 posts
Founder Notes 02

8 cafés.
Zero customer
code.

Founder Notes · 5 min read

Why we onboarded 8 cafés before writing a single line of customer code

Most marketplace founders build the customer side first. We did the opposite — and it's the only sequencing that actually works in this market.

HH Hasan Haji
Product 03

Sealed bag.
Vendor-packed.
Same day.

Product · 6 min read

What's actually in a Loot Bag (and why you don't get to pick)

The most common question we get isn't about price — it's about contents. Can I see what's in the bag? Can I pick? The answer is no, and that's intentional.

HH Hasan Haji
Sustainability 04

36M tonnes.
Not one
problem.

Sustainability · 5 min read

36M tonnes is a lie of omission

Pakistan wastes 36 million tonnes of food a year. The number is widely cited, roughly true, and profoundly misleading. It's at least four problems with four different solutions.

HH Hasan Haji
Founder Notes 05

Karachi first.
Not Lahore.

Founder Notes · 5 min read

Karachi first, not Lahore

The default Pakistani startup playbook is launch in Lahore, expand to Karachi. We did the opposite. Here's the case for building in the harder city first.

HH Hasan Haji
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