Good food should get eaten.
Food prepared for a normal day of service can remain unsold. A local pickup gives it another opportunity.
We’d walk past Hobnob and Coffee Wagera at 9pm and watch them bin trays of food we couldn’t afford at noon. The math was insulting.
FoodLoot didn’t start with a deck. It started with the same conversation, repeated for two years between a few of us in PECHS, Gulshan and DHA: why is the only affordable food in this city the food nobody chose to make?
We were students and first-job professionals on Rs 500 to Rs 1,000 a day. The croissant we couldn’t afford at noon was going into a black bag at 10pm.
Rescue what’s already made. Sell it for less to the people who wanted it. Pay the business for food it was about to lose. Nobody loses.
Hasan HajiFounder, FoodLoot · Karachi
Three things we don’t compromise on.
Rescue first
Every bag is food a partner business prepared for normal sale that day and didn’t sell. Same day, from the counter that made it.
Support local
We grow with Karachi’s cafés, bakeries and restaurants. Every order pays a local business for food it was about to lose.
Make it accessible
Good food shouldn’t only be for people paying full price. Surprise Bags cost less than the food inside is worth.
How we think about it.
Desire first. Less waste follows.
The experience starts with food you want and a pickup you can make. Food rescue matters, but it shouldn’t take a lecture before the product makes sense.
Built around Karachi.
Local relevance means knowing the actual branch and collection window. It doesn’t mean claiming every neighbourhood is covered.
Show the work, not a bigger number.
Impact figures need a clear definition and a reliable source, so we don’t publish unverified meal counts, waste totals or savings statistics.
The good we want to do. Karachi today, Pakistan tomorrow.
These are goals we’re holding ourselves to, not results. When we report progress, it will come with a definition and a source.
- 2026 · Now (where we are now)
Karachi
Proving the model in Pakistan’s hardest food market first, with independent cafés and bakeries.
- 2027
Lahore & Islamabad
The same playbook in two new cities, bringing more partners into the rescue model.
- 2030
A million meals
One million Surprise Bags collected, and a real change in how Pakistan handles surplus food.
Be part of the good part.
Reserve a Surprise Bag, bring your business on board, or come and build it with us.